Elon Musk to advertisers who are trying to ‘blackmail’ him: ‘Go f— yourself’
Elon Musk sits down with Andrew Ross Sorkin at the ‘New York TImes’ DealBook Summit’ on a wide-ranging interview including anti-semitism, an advertiser boycott, Tesla, AI and more.
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LONG AS THERE WAS A HOSTAGE
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STILL REMAINING.
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AND I HAVE.
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WHAT WAS THAT TRIP LIKE?
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AND OBVIOUSLY, YOU KNOW THAT
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THERE’S A PUBLIC PERCEPTION
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THAT — AND YOU ARE CLARIFYING
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THIS NOW, BUT THERE’S A PUBLIC
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PERCEPTION THAT THAT WAS PART OF
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A — APOLOGY TOUR, IF YOU WILL.
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THIS HAD BEEN SAID ONLINE THERE
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WAS ALL OF THE CRITICISM, THERE
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WAS ADVERTISERS LEAVING, WE
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TALKED TO BOB IGER TODAY.
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YOU HOPE THEY STOP?
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YOU HOPE —
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DON’T ADVERTISE?
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YOU DON’T WANT THEM?
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NO.
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WHAT DO YOU MEAN?
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IF SOMEBODY’S GOING TO TRY TO
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BL
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BLACKMAIL ME WITH ADVERTISING?
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GO — YOURSELF.
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BUT — GO — YOURSELF.
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IS THAT CLEAR?
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I HOPE IT IS.
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HEY, BOB.
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IF YOU’RE IN THE AUDIENCE.
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LET ME ASK YOU THEN —
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THAT’S HOW I FEEL.
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IF PART OF THE UNDERLYING
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MODEL RELEASED TODAY, MAYBE IT
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NEEDS TO SHIFT, MAYBE THE ANSWER
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IS, IT NEEDS TO SHIFT AWAY FROM
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ADVERTISING.
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IF YOU BELIEVE THAT THIS IS THE
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ONE PART OF YOUR BUSINESS WHERE
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YOU WILL BE BE-HOLDEN TO THOSE
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WHO — HAVE THIS VIEW —
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GFY.
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I UNDERSTAND THAT, BUT
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THERE’S A REALITY, TOO.
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RIGHT?
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YES.
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NO, IT —
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CCARINO IS RIGHT HERE
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AND SHE HAS TO SELL ADVERTISING.
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ACTUALLY, WHAT THIS
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ADVERTISING BOYCOTT IS — IS
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GOING TO DO IS IT’S GOING TO
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KILL THE COMPANY.
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AND YOU THINK —
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BUT — AND THE WHOLE WORLD
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WILL KNOW THAT THOSE ADVERTISERS
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KILLED THE COMPANY.
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EVERYONE WILL DOCUMENT IT IN
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GREAT DETAIL.
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BUT THOSE ADVERTISERS, I
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IMAGINE, THEY’RE GOING TO SAY,
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WE DIDN’T KILL THE COMPANY.
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OH, YEAH.
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TELL IT TO EARTH.
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BUT THEY’RE GOING TO SAY —
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THEY’RE GOING TO SAY, ELON, THAT
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YOU KILLED THE COMPANY, BECAUSE
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YOU SAID THESE THINGS AND THEY
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WERE INAPPROPRIATE THINGS AND
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THEY DIDN’T FEEL COMFORTABLE ON
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THE PLATFORM, RIGHT?
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THAT’S WHAT LINDA SAID.
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LET’S SEE HOW EARTH RESPONDS
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TO THAT.
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SOMETHING — OKAY, THIS GOES
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BACK TO —
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WE’LL BOTH MAKE OUR CASES AND
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WE’LL SEE WHAT THE OUTCOME IS.
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WHAT ARE THE ECONOMICS OF
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THAT FOR YOU?
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YOU HAVE ENORMOUS RESOURCES.
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YOU CAN KEEP THIS COMPANY GOING
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FOR A LONG TIME.
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WOULD YOU, IF THERE WAS NO
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ADVERTISING?
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I MEAN, IF THE COMPANY FAILS
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BECAUSE OF ADVERTISING BOY COLT,
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IT WILL FAIL BECAUSE OF AN
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ADVERTISING BOYCOTT AND THAT
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WILL BE WHAT BANKRUPTS THE
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COMPANY AND THAT’S WHAT
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EVERYBODY ON EARTH WILL NO.
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WHAT DO YOU THINK, THEN —
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IT GOES BACK TO THE IDEA OF
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TRUST.
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IT WILL BE GONE BECAUSE OF AN
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ADVERTISING BOYCOTT.
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YOU RECOGNIZE THAT SOME OF
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THESE PEOPLE ARE GOING TO SAY
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THEY DIDN’T FEEL COMFORTABLE ON
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THE PLATFORM, AND I — I JUST
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